Mad Men-prehistoric social media

Ok, I don't know if anyone else has hear about the series on AMC called MADMEN. For those of you who don't know what it is, it's a T.V. show about ad executives on who work on Madison Avenue in New York during the early 1960s. It's fascinating to watch because things have changed so much in the advertising business since then. However, the strategy is still the same, sell products. This got me to thinking about how much social media has influenced advertising since that time period. One of the major things that has changed since then is the strategy, and how advertisers get consumers to buy products. Back then all you needed was a catchy jingle or slogan and then people were hooked. Now, you need a catchy song and tag-line, but you also have to have a twitter and facebook account to keep up with the trends of the modern day consumer. The power of purchasing is being driven nowadays by social media. People search blogs and websites to find out other people's opinions on products and services. As consumers, we need reassurance that what we are buying is a quality product, and we look to others who have tried the products to reassure us in our decision. Back in the 60s, advertisers had to put on a show and make their product sound interesting, they would go to any length to sell a product. Now, there are so many ways to check up on the quality and creditability of a product via social media.